43rd LISBON Global Congress on “Marketing, Business & Management Studies” (LMBMS-25)

Conference Details:

43rd LISBON Global Congress on “Marketing, Business & Management Studies” (LMBMS-25)

Conference Description:

Call for papers/Topics
Full Articles/ Reviews/ Shorts Papers/ Abstracts are welcomed in the following research fields:

I. Marketing Studies

Digital Marketing & Technology:

AI in Marketing (personalization, content creation, predictive analytics, chatbots, AI agents)
Generative AI for content production and marketing analytics
Short-form video content (TikTok, Instagram Reels, YouTube Shorts)
Social Media Marketing & Social Commerce
Influencer Marketing
Omnichannel Marketing & Seamless Customer Journeys
SEO and Voice Search Optimization
Mobile Marketing
Programmatic Advertising
Augmented Reality (AR) and Virtual Reality (VR) in customer experience
Marketing Automation
Web3 and the Metaverse in Marketing
Data Privacy and Ethical AI in Marketing
Cookieless future and alternative tracking methods
Consumer Behavior & Insights:

Consumer Psychology & Decision Making
Market Research Techniques (surveys, focus groups, data analytics)
User-Generated Content (UGC) and its impact on brand narratives
Enhancing Personalization at Scale
Customer Experience (CX) Design and Optimization
Customer Relationship Management (CRM)
Brand Loyalty and VIP Experiences
Analyzing Unstructured Data (images, videos, social media posts) for consumer insights
Brand Management & Strategy:

Brand Positioning, Identity, and Equity
Storytelling in Branding
Integrated Marketing Communications (IMC)
Marketing Strategy and Planning (market segmentation, target market selection, marketing mix)
Brand Humanization and Purpose-Driven Engagement
Building a Strong Brand Image
Ethical Marketing Practices
Marketing Analytics & Performance:

Key Performance Indicators (KPIs) and ROI Measurement
Data Collection and Analysis (Google Analytics, customer segmentation)
Marketing Attribution Models
Dashboards and Reporting Tools
Predictive Analytics for Marketing Campaigns
Measuring Effectiveness of Digital Campaigns
II. Business & Management Studies

Strategic Management & Leadership:

Leadership Development and Management Strategies
Organizational Growth and Change Management
Agile Management Practices & Methodologies (OKRs, Scrum)
Digital Transformation Strategies
Innovation Management (developing, implementing, and marketing innovations)
Strategic Planning in an Uncertain World
Mergers & Acquisitions (M&A) Integration
Business Architecture and Innovation
Risk Management and Compliance in a Digital Age
Human Resources & Organizational Behavior:

Future of Work (remote, hybrid models)
Employee Well-being and Mental Health
Talent Management and Retention of High-Performance Professionals
Diversity, Equity, and Inclusion (DEI) in the Workplace
Employee Experience
Organizational Culture and Engagement
The Evolving Role of Managers (AI’s impact, judgment skills)
Addressing Employee Burnout
Operations & Technology Management:

Digital Transformation and its impact on operations
AI Integration in Business Processes (automation, streamlining operations)
Intelligent Document Processing (IDP)
Supply Chain Management and Resilience
Cybersecurity and Data Privacy
Platform Engineering
AI Trust, Risk, and Security Management (AI TRiSM)
Continuous Threat Exposure Management (CTEM)
Industry Cloud Platforms (ICPs)
Intelligent Applications
Democratized Generative AI
Augmented Connected Workforce
Machine Customers
Finance & Economics:

Financial Planning and Investment Insights
Funding Strategies (crowdfunding, peer-to-peer lending)
Economic Pressures and Cost Reduction Strategies
Green Finance and Sustainable Investments
Data-Driven Financial Decision Making
Sustainability & Corporate Social Responsibility (CSR):

Sustainable Business Practices & Ethical Sourcing
Environmental, Social, and Governance (ESG) Integration in Strategy
Circular Economy Models
Green Innovations and Technologies
Measuring and Reporting on Sustainability Impact
Corporate Responsibility and Transparency
Entrepreneurship & Innovation:

Startup Ecosystems and Venture Capital
Business Model Innovation
Fostering a Culture of Innovation
Turning Ideas into Value
Scaling Innovation
Social Entrepreneurship
III. Cross-Disciplinary & Emerging Topics:

The Nexus of AI and Human Capabilities: How AI augments human performance and decision-making.
Data as a New Creative Bottleneck: The challenge of leveraging vast amounts of data for effective marketing and business strategies.
The Disappearance of the Marketing Funnel: Adapting to shorter, more direct paths to purchase.
The “Average” Aesthetic: The rise of user-generated and amateur-style content in marketing.
Hyper-Personalization and the Individual Consumer: The extreme focus on tailoring experiences to individual preferences.
Ethical Considerations in AI and Data Usage: Responsible deployment of advanced technologies.
The Future of Work and its implications for management: Adapting to new organizational structures and employee expectations.
Building Resilient Businesses in an Uncertain Global Climate.

Important Dates:

• Conference start date: December 10, 2025
• Conference end date: December 12, 2025
• Deadline for abstracts: December 01, 2025

Conference Information:

• Category: Business and Economics
• Location: Portugal
• Website: http://iceebm.org/conference/350

Contact Information:

• Address: Universidade Nova de Lisboa (New University of Lisbon), Lisbon, Portugal